Brand Analysis †Louis Vuitton Essay

User work outConsumers atomic number 18 stylish, fashionable, aw ar of designers notes and look for timberland and aft(prenominal) sales services. Most of the users are mature (25+), female, working population with steadfast financial background. There is an increasing number of young LV users, who are fashionable trend-followers. LV users are usually less price-concerned. LV products are frequently used by the rich and famous, celebrities, models all over the world. occasion ImageLV produces series of leather goods for the business world, including briefcases, organizers, palm-cases all could be easily found in business meetings and offices. LV luggage could be found in Airport all over the world. Personal accessories exemplificationised pocket editions, wallets, shoes, and clothing by LV are used by the celebrities in fashion shows, PR stock-stillts, social gatherings.Distinctive from CompetitorsThe CompetitionIn the contest luxury market, LV faces quite a number of co mpetitors. Hermes, Chanel, Gucci, Ferragamo and Prada are of import competitors of LV. Just like LV, all of these international brands have their outlets around the world. placeWe are living in an age of access to an incredible make out of product, consumers are no longer brand loyal to companies, and they extremity to retire how the product will benefit them. To satisfy the potential customers, LV is promoting its reach that provides consumers with added benefits on top of the practical use of its products. A person barter for a piece of the Louis Vuitton luggage, he is non only purchasing a piece of luggage, but prestige and style. Consumers buy LV luggage non only because they need luggage, but they want people to estimate that they are wealthy and stylish because this is the perception that Louis Vuitton sells with its luggage. It works because LV advertises its luggage as an exclusive line, not everyone shadow have it.To stand out from its competitors, LV positions i tself as the turn tailer for gold luggage. This could be seen in the advertising in magazines LV uses to communicate with their customers.And in the LV web page, a claim for the cosmopolitan traveler is included, offering effectual information to help crap for international trips. Travelers can check out time differences, currency renewing tables, clothes sizes and measurement conversion charts, as well as useful addresses in the worlds major cities.AuthenticityLVs strength is the worldwide known good service to customer, its good fiber for value and new designs. LVs products safety exceed the requirements globally.ReplicabilityA lot of the LV products are illegally replicated, but due to the preposterous canvas used for mathematical product none of the fakes could achieve the quality and standard of the originals.ReassuranceAfter using LV products, consumers are reassured of the good quality and value-for-money as promised by the advertising and promotions.Experience & Dif ferentiationConsumers use and pay off LV products, feel the difference between LV and other brands, lead to the differentiation of LV from the competitors.ConsumerTo the Louis Vuitton consumers, a LV handbag isnt reasonable a handbag, its a Louis Vuitton. Consumers will generally pay more than than for the LV name brand because it signifies some extra quality too a handbag.LV products are appealed to people who would like themselves to be stylish,and want others to think that they are fashionable, they want to differentiate their tastes from others and try to do so by purchasing LV products. Consumers were not looking so such(prenominal) to buy the non-brand products as everyone else. Instead, they looked to brands to help make a clear affirmation about their own identities.Consumers buy LV products are not just looking for quality and after sales services, they want people to think that they are wealthy because they can afford a pair of luxurious Louis Vuitton shoes.Suggesti onsMore Distinctive from the CompetitionLouis Vuitton was very successful with consumers. It benefited from strong local in Japan, Europe and the US. This continued demand is due to the new products created by designer Marc Jacobs and the sustained quality of all Louis Vuitton products.To be more characteristic from the competition, Louis Vuitton may consider concentrating its business model to production of leather goods only. As most of the competitors are doing many business other than only leather goods. If LV could concentrate on leather goods production alone, it could become not just the leader, but the specialist of producing different leather goods.More benevolent to ConsumersBranding and Lifestyle advertising is becoming increasingly popular because advertisers are trying to revive the idea of brand loyalty.To make LV more appealing to the consumers, here is also the idea to make some products of the brand available only in small quantities, by limiting its production o f certain products from time to time, or producing special edition of the same handbag in different markets, LV products could becomeeven more premium. This can satisfy the consumers who want to differentiate themselves from other LV users. LV could even create a trend for collection of limited edition LV products by the consumers.