Electronic and Mobile commerce Assignment Example | Topics and Well Written Essays - 1000 words

Electronic and Mobile commerce - Assignment exampleThe connection has also expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries.This company adheres to B2C model of business. The corporation offers crosstie and franchise to local people who adhere to companys rules and regulationofall aspectsto the business. The customers can belong service through directly visiting the store. The customer can order and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal forthe door-step delivery.As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture.Creation of anewbusiness strategy fornew strong suit of communication is not so easy as it includesa parcel out ofinvestment in diverse parts of business and new strategies.As the proposed investment is big, it is necessary to estimate the rate of returns and inc rease in business sales. This issue can be resolved by commissioning market research forthe internetand prompt survey of the existing customer group.As the market report is very positive, the company decides to pass electronic and mobile commerce in form of easy to access user-friendly interactive website and mobile app fromwhere the customers can choose food items from menu and order fordoorstep delivery.There area lot ofonlinetools that helps to publicize theMcDonaldsonlineorder services such as social networking sites,photo-sharingsites, blog sites.These sitesofferfreeservices,and company can maintain close relationship amongthe members of the sites and can easily update them aboutfresh services, schemes, defacement newfood itemsonthe menu.Today, Smartphoneisbecoming very common as most of the people cull to purchase them for both business and pleasure. With Smartphone app., the customers can easily order from