Consumer Behavior Essay Example for Free

Consumer Behavior EssayTodays customer is habituated with the gross revenue advancement activities. So with come to the fore such activities it has become difficult for companies to achieve their target. The term sales progress refers to many sweet of selling incentives and techniques intended to product immediate and short term sales resolution typical sales packaging include samples in pack premiums values pack refund and rebates sale promotion merchant ship be apply to across to broad range i.e from che hitg gum to kin and car The other defining characteristics of sale promotion ar its short term or immediate. For the present paper the queryers considers the household consumer for their primary survey as the products that they have taken into consider come under the FMCG. Major players of FMCG constancy wereTop 20 FMCG Companies in India1. Hindustan Unilever Ltd.2. ITC (Indian Tobacco Company)3. Nestl India4. GCMMF (AMUL)5. Dabur India Ltd6. Asian Paints (India)7 . Cadbury India8. Britannia Industries Ltd.9. Procter Gamble Hygiene and Health C ar10. Marico Industries Ltd.11. Colgate-Palmolive (India) Ltd.12. Gillette India Ltd.13. Godfrey Phillips14. Henkel impeccable15. Johnson Johnson16. Modi Revlon17. Wipro18. Nirma Ltd19. Amul India20. Godrej Consumer Products LtdLiterature ReviewThe Indian FMCG industry is crowded with numerous national regional and local players. To win the consumer heart and retain the marketplace share the competition amongst the various players. The major companies ruling the Indian market in the category of FMCG items is HUL Amul, Nirma and many more Every day the Indian consumer who watch television and hark to the radio are thrown in front of a huge clutters of TV ads and commercials by these trustworthy with the same intention and common purpose of convincing the customer that products is the best since India is a country where profiles of the in like manner vary signifi rout outtly with age demography i ncome level etc in order to cater to need And guide of the different customer India many sales promotion schemes are highly successful as the market is the price sensitive as well as highly competitive even difference in few paisa can provoke the customer to switch to different brand the concept of brand inscription an brand attachment takes a back seat in this situation. When the consumer feel that there are getting something extra, but at the same cost, they do not mind switching from one brand to other. unless even today there exist a class of customer who still consider flavor and brand as the deciding factor but their number is comparatively less majority of consumer in India, till date consider price to be the most important and deciding factors in the procure of FMCG goods Kumar And Das (2009) in their article Impact Of Sales Promotion On Buyer Behavior-An Empirical news report Of Indian sell Customers opined that todays customer can greatly influence the manufacturer of the trafficker regarding the size, quality, control of the product, price, post sales service, etc. in the present study the author attempted to find out the impact of sales promotion on consumer buying behavior.Research GapThe study highlights consumer behavior and bribe decisions made during various sale promotion schemes after viewing publicizing and analyzes the effect of various merchandise tactics used by different companies. It also investigates area like consistency of sale promotion schemes and availability of schemes along with the products to analyze their impact on the minds of the consumer. The study would prove to be helpful for the fraternity in deciding schemes that attract consumer, their buying patterns, time period of the schemes availability by sale promotion, advertising and other activity.Research ObjectivesThe objective of the study are1) To analyze effect of sale promotion and advertisement on the consumer buying behavior and purchase decision of FMC G product. 2) To analyze relationship in the midst of sale promotion and consumer buying behavior. 3) Consumer behavior when they FMCG product.Research ModelHypothesisH0 - Sale promotion of FMCG Product is not effect on Consumer Buying Behavior. H1 - Sale promotion of FMCG Product effect on Consumer Buying Behavior.Research imageA research design specifies that method and procedures for conducting a particular study. The researcher should specify the approach be intends to use with respect to the proposed study, broadly research can be aggrouped in to three categories.1. searching Research formulate2. descriptive Research Design3. Casual Research Design1.Exploratory Research DesignAn exploratory research design focuses on the discovery of ideas and is generally based on secondary data.2. Descriptive Research DesignA descriptive study is undertaken when the researcher want to know the characteristics of certain group such as age, sex, income, education level etc.3. Casual Study A casual researcher is under taken when the researcher is interested knowing a cause and effect relationship between two or more variables. As pre my objective to know effect of Sale promotion on consumer buying behavior there are necessary to know their characteristics so that we make research to opt Descriptive Research Design.Source of Data(1) Primary Data-The primary data are those data which are collected afresh and for the first time, and thus happened to be original. For this research the primary data are collected. (2) Secondary Data-The secondary data are those data which have already been collected by someone else and which have already passed through statistical process. Here we consider primary data fop researchResearch InstrumentResearch instruments is the tool by which the researcher can do research on specific problems or objective. The most popular research instruments for collections data is Questionnaire for a particular investigation. It is impartial for a moile d set of interrogative moods presented to respondents for their answers. Due to this flexibility, it is most common instrument used to collect the primary data. During the pre-testing of questionnaire, we seen the response of respondents and suggestions required to make change in research instrument.Research instrument is the means by which we can observe the market station. In over project topic is Effect on Sale promotion on consumer buying behavior. So information of consumer buying behavior is taken by preparing the hard soft touch of questioner for the collection primary data. have PlanSampling frameSampling sizeIt refers to the question How many people should be surveyed?Sampling UnitIt means Who is to be surveyed. Here target universe of discourse is decided and it is who are interested to Purchase FMCG Product. Here we take sample unit as an Individual.Sampling MethodMethod for choosing the representative respondents call for in this stage, i.e., how should the responden ts is chosen? The sampling procedure indicates how the sample units are to be selected. We can used Simple Random Sampling Method for survey.ReferenceSource1) http//www.businessnewsthisweek.com/2009/11/top-20-fast-moving-consumer-goods-fmcg.html 2) Kumar Vishal And Das Gopal (2009) Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers journal of management vol.3 no.1 pp11-24 3) Indian journal of marketing nov. 2012 vol 4 pp30-3