Marketing Article Review paper

Marketing Article Review paper Marketing Article Review paper Marketing Article review Novelette Anglin MKT 607 October 1st, 2014 SMART Goals and Self-Leadership Goal After reading the scholarly article on branding management strategy, I realized that the main idea is to inform readers of the amount of challenges many companies face to develop products and services, and most importantly brand. The article reading leads the belief that if resources are targeted consistently, with good decisions in investments, the aim will worth the effort, and not farfetched to achieve. We all must also realize that a brand with a good object will securely achieve at a high success. Branding involves the creation of a name that is unique to the product extend on the market. It is the name that portrays the image for the product in the minds of consumers. I found that the authors write about this topic because they feel the need to bring out the importance of branding when it comes to the market, and the choice of the consumers with majority of businesses. In order for a brand to contribute to the overall success of a company in such a signifi-cant way, manifold and coordinated managerial activities are necessary (Herrmann , Henneberg